I am a digital product designer at Backstage and we just wrapped up our profile editor in the iOS app. I also work with clients on a freelance basis to make their brands come to life, across each and every device, and material. Current clients range from Amazon to start-ups to small business owners.
I previously taught UI/UX at NYCDA in the evenings and continue to work with students to improve their skills and guide them in their career development. Previously, I designed for the foodie website, Tasting Table, and was Lead Designer at the mattress start-up, Helix Sleep.
Coming from the world of illustration and packaging design, developing and creating websites came as a natural extension for me. I love building products that help people make their lives a bit easier.
I currently reside in the Big Apple, but work with clients from all over the world.
How I work.
My process is based on an understanding of the challenges my clients and their users face. While every project is different, the are 6 key steps in achieving a good product:
User Interviews + Research
I begin by conducting initial unstructured interviews to naturally draw out users’ feelings on the product and discover their pain points through open-ended questions.
Develop user personas
Workshop + Whiteboarding
Discuss findings in a workshop setting to uncover the user’s needs, their primary goal, the business goals, and metrics of success.
As a team, we determine a Jobs to Be Done Statement which unifies the user goal in one sentence.
Determine MVP (minimum viable product + future phases)
Wireframes + Usability Testing
Start design with wireframes and lo-fidelity prototypes. I then bring in users to test several designs.
Develop a visual design style and interface patterns which are then applied to the wireframes. Custom illustration, iconography, color palette, and typography are also included in this phase.
Commit, Push, + Deploy
Create HTML/CSS prototype of design. Once the prototype is complete, I work alongside development during the entire process to answer questions and to solve design roadblocks. I contribute by creating and solving tickets (commit, push, deploy to QA).
Success metrics and user happiness is determined from direct feedback and subscription conversions, heightened traffic, and new user discovery for example.