ABOUT

The Story So Far

I’m Alex—a designer and storyteller driven by curiosity, creativity, and care.

My path began in New York, sketching at fashion shows and designing packaging at Ralph Lauren. That love for visual storytelling eventually led me to UX, where I found meaning in designing tools that make life easier, more expressive, and a little more human.

In 2018, I left the speed and intensity of Brooklyn behind and moved to the Pacific Northwest with my husband and our pups. That shift gave me space to reset, grow, and realign with what really fuels me—creativity with intention, connection, and a whole lot of curiosity.

Today, I design for Google Messages, shaping features that support how billions of people connect. I also co-founded Bad Ideas Studio, a creative practice helping teams shake off burnout and reconnect with playful, meaningful creativity.

I’m a lifelong learner—whether I’m diving into product strategy, painting, studying wine, or exploring the parallels between UX and interior design. Across mediums, I’m drawn to the intersection of beauty and function—spaces (digital or physical) that make people feel considered, supported, and at ease.

How I work

My design philosophy is rooted in creating human-centered experiences—and that applies just as much to the people using the product as it does to the people building it.

I’m passionate about understanding real needs, and I believe a playful, curious approach yields the most meaningful results. I’ve seen again and again that when teams feel supported, heard, and free to experiment, the work gets smarter—and way more fun.

These values have shaped my design practice, and they’re also the foundation of Bad Ideas Studio

  • Empathy comes first

    I lead with curiosity and compassion—taking time to understand the needs, frustrations, and motivations of both users and collaborators. Good design starts with deep listening, not assumptions.

  • Clarity is everything

    Clarity matters—in both the work and the way we work together. I value open communication, shared understanding, and thoughtful design that makes complexity feel simple. The end experience should feel natural and intuitive, no matter how complex the process behind it.

  • Good company makes great work

    Whether I’m leading cross-functional teams or mentoring young designers, I value honest collaboration, bold questions, and diverse perspectives. The best ideas often come from open dialogue, trust, and the kind of environment where people feel safe to share the messy, in-progress stuff.

  • Structure is helpful. So is a little chaos.

    I’m a big believer in bringing levity to the process. Life is tough—our creative work doesn’t have to be. But I know the pressure, creative blocks, and self-doubt still creep in. That’s why we built Bad Ideas Studio: to shake off the perfectionism and rediscover the joy.

Outside of design, I recharge through painting, cooking for friends, traveling, and rearranging my home more often than I’ll admit. I’m always learning—whether it’s through a workshop, a class, or just trying something new and figuring it out as I go.

These slower, hands-on moments are where I reconnect with creativity—and where some of my best ideas tend to sneak in.

Say hello

I love collaborating with thoughtful teams and creative humans.
If you’re curious about working together—or just want to talk shop—feel free to reach out.

hello@alexschor.com