Digital Day 2016

The deal event for your devices. For one day only, get incredible discounts on thousands of TV shows, movies, music, apps, games and more.

My Role:  visual design ux user flows


The concept


I worked with the Head of Marketing of the Amazon Appstore to discuss concepts and user journeys through 'Digital Day.' The concept first began as having daily deals for appstore users, but then shifted into a bigger one day event. Modeled after Amazon Prime Day, Digital Day is focused on digital content such as movies and ebooks, offering the best deals across digital apps. 


Wireframes: The early stages of big deals

Upon discovering the main landing page, Amazon users needed to clearly and easily navigate different categories of deals, such as "Pass the Popcorn" for movies and "Get Your Game On" for games. Once users were on the specific category page, the products were organized and visible to quickly checkout.


Logo & visual concepts: Bringing digital into the design


Leading logo and visual concept ideation, I took inspiration from digital technology symbols and neon signage. I wanted to be able to delight and engage users with bold, striking colors.


Working closely with the marketing and design team, I was able to quickly iterate on visual treatments and layouts within the Amazon grid system. As a team, we agreed upon a blue theme for the Digital Day visual branding.


One day of digital deals

Launched on December 30th, 2016. 

Amazon encouraged customers to sign up for email notifications and follow the #DigitalDay hashtag for real time updates on which deals begin when. Sales began to drop as soon as December 26, all the way into December 29, when the clock struck midnight. Users could also shop through the Amazon App and the Amazon Appstore, which they could download for iOS and Android. Amazon released that  2016’s Digital Day saw customers order hundreds of thousands of items with “record-breaking sales.”