Helix Sleep was gearing up to launch with a bold promise: a better night’s sleep through personalized mattresses. As design lead, I partnered with the co-founders to shape their early brand presence across print, marketing, and digital. From business cards to blog design, I brought cohesion and personality to every touchpoint.

To help Helix connect with customers in a more human way, I led the redesign of their blog, the Dream Journal. I introduced a modular layout system, modernized their type with Pier Sans, and built in playful, brand-aligned patterns and photography to reflect their fresh, approachable tone. The blog became a space to highlight interviews, reviews, and the real people behind the brand.