With the MVP of the Backstage iOS app launched, we were able to collect months worth of data, app store reviews, and user interaction recordings. We primarily used Amplitude, notes from initial user interviews, targeted audience surveys, and feedback from beta testers. Our actors were loving the new app, but with that being said, we still had improvements to make.
For the user's 'Me' tab the decision to embed Backstage's mobile web view was undertaken, which was not ideal. The team, having a constraint of only 2 designers and 1 Xcode developer, had to put an in-app experience on the back burner. Based on the data we collected, it was obvious that an in-app profile editor was necessary for our users. Their behavior was telling us that they would cancel out of the app completely after attempting to fill out their profile within the web view.