Blog & Branding
If you are single or a couple, Helix Sleep lets you personalize your mattress for a comfortable night's sleep. They pride themselves in being American made, give you free shipping, and even let you try the mattress for a 100 night sleep trial. This exciting mattress start-up, needed everything from business cards, to marketing materials and online ads to kick off their business. Along with website improvements and a blog reboot, I led the design for the team.
My Role: design lead ui/ux graphic design print design
Helix wanted a way to gain and connect with more customers through their new blog. I designed a dynamic blog to show off Helix's fun personality and to showcase the beautiful photography from their interviews.
I kept the color palette true to the brand and added a fun pattern as an accent for the blog. We wanted it to feel like an extension of Helix Sleep; fresh and playful. The team also wanted to use this opportunity to replace their existing site-wide font (Akkurat) with something new - a little less vertical. After deliberating over many alternatives, we settled on 'Pier Sans' for our new main font.
We started with 3 different article layouts to keep the blog feeling fresh with each click. I incorporated customer reviews and featured articles with sincerity in the bottom slideshow. Each article connects you with the author, which then explains their role within Helix Sleep, content they have written, and a few fun, personal lines about themselves.
As a team, we came up with blog categories and fun questions to ask our interviewees, specifically for our 'Under the Covers' series.