The Road to Austin
The marketing team at Sonicbids came to me with a fun idea leading up to the SXSW music festival in Austin. Musicians come from all over the country to attend and make a road trip out of the journey. Whether our musicians were coming from NY, LA, or Dallas, we wanted to make an interactive experience to book gigs and to keep up with others on the road.
My Role: design lead ux interaction design visual design html/css
Creating a roadtrip
html/css + visual design
Putting the pieces together
Using Mapbox, our front-end developer and I worked together to create an on-brand and interactive map for the traveling musicians to discover gigs. We gave venues a way to get on the map and to claim their listings. Artists were featured, their Sonicbids' EPKs were accessible, and you could see where & when they were playing.
We gained a following through Instagram by having Road to Austin takeovers by featured artists and using the hashtag #roadtoaustin in our related posts.
The visual design uses variations of our current brand colors/style, but I gave Road to Austin a slightly different feel. I wanted it to have that Texas flair with an American road trip inspired look.