ux design
& strategy
branding
Hey there, I’m Alex - UX design leader, painter, and co-founder of Bad Ideas Studio, with over a decade of experience creating thoughtful, human-centered design that bridges user delight and business impact.
A story is at the heart of every design. Here’s mine.
My background blends fine art, graphic design, and product strategy. I’ve shaped digital experiences across industries—from e-commerce to creative tools—and today, I design for Google Messages, where my work reaches over a billion users.
Storytelling is the thread that runs through everything I do—from helping people connect through expressive features to guiding teams out of burnout and into creative flow.
Through Bad Ideas Studio, I bring curiosity, clarity, and a little bit of chaos back into the process—through workshops, design services, and playful collaboration.
Project Highlights
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Media Program
How I led a redesign that gave Google Messages a premium, expressive edge—at a pivotal moment in messaging history
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Voice Messaging System
How I reimagined voice messages to feel effortless, accessible, and full of emotion
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AI/ML Guidebook
How I translated AI complexity into scalable, human-centered design
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Bad Ideas Studio
How I built a creative studio that helps others break through blocks and build bold ideas